Aly Butler

Aly Butler joined Dealer Wins and brings over a decade of hands-on dealership experience to Dealer Wins, with a proven track record of driving measurable results in F&I, product sales, and team performance. Having worked directly in dealerships for more than 10 years, Aly has consistently ranked as a top F&I performer, helping teams exceed their goals while transforming dealership operations from the inside out.

Her career spans multiple dealerships and dealer groups, giving her a deep understanding of what works, and what doesn’t, on the front lines.

Aly’s expertise doesn’t end with her ability to generate revenue.  She also excels at training and mentoring teams, collaborating with desk managers, and ultimately contributing to a culture of teamwork and synergy that makes a lasting impact on the entire store. Her approach combines brutal honesty, hands-on coaching, flexibility, and a results-driven mindset, ensuring teams not only buy in, but continue to grow and succeed.

At Dealer Wins, Aly works alongside Mark and Dan to deliver a unique combination of personalized coaching, strategic F&I guidance, and actionable solutions that prioritize the dealer’s success. She specializes in creating measurable improvements in PVR, finance penetration, and overall dealership performance, providing a level of attention and dedication rarely seen in the industry.

Aly’s commitment is simple: she shows up, drives results, and empowers dealership teams to achieve more than they ever thought possible. With Aly, dealerships don’t just see measurable improvements, they feel a tangible difference in performance and culture from day one.

Rob Brown

Director of Dealer Performance – Powersports & Marine

Rob Brown brings more than 20 years of hands-on dealership leadership experience across the automotive, powersports, and marine industries. Having served as a Sales Consultant, Internet Sales Manager, F&I Manager, F&I Director, and General Sales Manager, Rob understands what it takes to improve performance throughout every stage of the dealership operation.

As Dealer Wins’ powersports and marine specialist, Rob helps dealerships increase profitability by improving F&I performance, strengthening sales processes, streamlining operations, and creating accountability throughout the customer experience. His extensive retail background gives him a unique understanding that powersports and marine dealerships operate differently than traditional automotive stores, requiring customized strategies rather than one-size-fits-all solutions.

Throughout his career, Rob has built a reputation for helping dealerships increase finance penetration, improve PVR, strengthen lender relationships, and implement practical sales and F&I processes that produce measurable, lasting results. His hands-on coaching style focuses on real-world solutions that teams embrace, and managers can sustain long after the training is complete.

At Dealer Wins, Rob partners with dealership owners, managers, sales professionals, and F&I teams to identify opportunities, develop customized processes, and drive measurable improvements in profitability, customer satisfaction, and operational performance.

Rob believes the best results come from building solutions around the dealership, not forcing the dealership to fit the solution.